“Versace” the history of the brand’s fame did not last long, but it is this experience for a short decade or two has become a brand with Armani, Gucci, and Valentino as famous Italian fashion brand of the four 1.

Versace’s appearance from its founder, Gianni Versace for the fashion perfect, extreme passion, and his accidental death, but also to the brand adding to a unique mystery.

Gianni Versace December 2, 1946 was born in southern Italy, son of a salesman, because work is often a faraway place, mother is a clothing designer, runs a small workshop. Versace to poetry since childhood, to produce a keen interest in fashion design. At 18, he joined his mother’s workshop when the assistant is mainly to do drawings procurement and dressmaker. 25 years of age, Versace moved to the world-famous fashion capital of Milan, officially in order to costume design for a living. With the super-perceptive and ability to learn, in 1978, Versace in Milan, successfully held the first one has its own signature women’s exhibition, Versace brand was born.

The beginning, Versace and modern fashion designs and did not cause a worldwide impact, until he meets well-known American fashion photographer Richard Avedon, in the latter’s help, Versace distinctive design style, with a special beauty of the works of the beginning appears in the world’s major leading fashion magazine cover. The avant-garde art of its strong features, the unique charm of the Renaissance style, as well as imaginative style with rich, gradually all over the world who are respected fashion.

In 1982, the annual autumn and winter Nvzhuang Zhan Versace introduced well-known dynamic metal clothes, which later became his clothes in fashion design in a classic feature. In 1986, Versace was awarded the President of Italy’s “Republic of Honor” medal. In 1989, Versace has finally among the French stick to the circle of fashion will be published quarterly in Paris as part of its brand new work base. In 1993, he won a reputation as the American fashion Oscar International Fashion Designers Association Awards.

Versace brand clothing both classical and popular temperament, and walk in between the elegant and the vulgar art. Luxury design features of this brand, those jewel-like colors, smooth lines, unique charm asymmetry Xiecai to Versace fashion always shine.

Versace’s customer identification quite different, that is, there are black rock nobility hand, Ayton strong, Madonna, Bon Jovi, Dinatenuo art world luminaries such as fans who are his. He will be artistic passion, and superb fashion design standards and their own first-hand the successful cultivation of the top supermodel together, thus to become an international luxury fashion show of the most active planners and participants.

However, the most brilliant career, when in July 1997, Versace’s home in Miami before being shot dead. His death the company was again rocked by instability, a few months later, his sister Donatella Versace heir as chief designer. Donatella co-operation with his brother in 1981, initially she was in the company almost nothing to do but play Versace “Inspired by the goddess” role, and wearing a Versace dress their own experiences in the fashion circles. The late 80s of last century, she by virtue of their creative talents, began his brother, Vice-line is designed for young people, products and children’s wear series. In 1993, she was completely taken over the Versace derived brand “Wei is still time (Versus)” business.

Some people say that the concept of Donatella’s fashion and design, as full of passion as his brother. However, under the guidance of her, the fashion brand Versace Versace I control when compared with a more diverse, she retained the ornate style of Versace has always been apart from the modern career woman began walking the road. At present, the Versace Group, except fashion, but also business perfumes, glasses, scarves, neckties, underwear, bags, leather goods, porcelain, glass, feather products, bedding and furniture, etc., can be said that modern design brought to life each of these areas.

Versace Group’s stake in the Versace’s death was divided into three. Donatella account into two, three siblings of the oldest Fan, in the company operations and finances brother Chanteau You Sancheng. The remaining five into, according to Versace’s own will, left what he called the “Little Princess” in Donatella’s daughter, Alleg La Fansi Cobek.

Versace logo

Versace Logo: Versace empire marked in Greek mythology Medusa Madu Sha, beautiful hair is formed by a snake, hair tip is a snake’s head.

Since Gianni Versace has a strong artistic and literary roots run, and fond of ancient Greek mythology, so he used the Greek mythology, the snake made parthenopipes “Medusa” as a brand trademark. Legend of Medusa connection with the goddess Athena (Athena) Zhengyan Doo Korea, it was Athena punished her and his head into a monster snake. According to legend, if the eye connects with the Medusa would be turned into stone. In this way, Medusa was later used as a “fatal attraction with a woman” symbol. Gianni Versace did with Medusa logo, Versace may be a glimpse of the brand style: bright, exaggerated and momentum to force people. To-yan, it was unqualified and a “Yan” the word on its head.

The design came from a small tailor master – Versace

Versace December 2, 1946 was born in Reggio Calabria in southern Italy; he grew up in a small tailor master of the world’s fashion design. Versace child in the mother’s sewing shop Gan Huo. Was nine years old when the mother’s help in the design of the dress he remembers the first set, one shoulder dress with velvet to do? After high school, Versace was not interested for the school curriculum, school drop-outs continue to help the mother engage in clothing. Another Versace childhood hobby was music; he likes the southern Italian folk songs, modern pop music and classical opera. In 1972, Milan, a clothing manufacturer eyes on Versace’s work, and called his mother and asked Versace to north of Milan. Versace excited and immediately boarded the train to Milan to start his fashion career, when only 23 years old.

Soon, a clothing business door invited him several sets of clothing, Versace developed by IBM, they were successful, he designed clothing is extremely popular. Were glad for the co-awarded him with a Volkswagen Beetle car. Up until the time is ripe, Versace Bianba family received a Milan, a joint approach to the traditional family, founded the family business. Unwilling to people living under the Versace in 1978 founded the first one named in his series of clothing.

80’s, love rock music, Versace see the impact of music in young people is constantly expanding, we seize this opportunity to engage with the rock star, co-introduced the rock and roll clothing, which is a big turning point in his career. Mountains and rivers, and cultural traditions of his hometown grow into costume design for Versace Master provides a solid foundation. Hometown of Rome, Greece, ancient cultural sites, as society has deeply influenced the culture in the classical, from Versace’s work can be seen in his young age the art of being nurtured. After 20 years of effort, Versace has become the other three with the Italian master Giorgio Armani fashion, Gucci, and Valentino par with the Wizards.

Versace Empire marked in Greek mythology Medusa Madu Sha, beautiful hair is formed by a snake, and hair tip is a snake’s head. She represents a fatal attraction, beauty tempting her to see her in person instantly turned into stone; this deterrent effect is the pursuit of Versace.

With a surprising step ahead

In the fierce market, the role of advertising must not be underestimated. Versace spent in advertising in the cause of a mind to do. The first is with the advertising industry who make friends, especially those photographers, they are often a guest Versace. His clothing these people understands the dynamics and trends. The second is the awareness-raising activities, to mobilize all means to promote their company’s products. Exquisite product brochure Versace engage in public activities is a powerful tool, these manuals printed and attractively modern cartoons, art design, a model of classical culture and the beautiful combine to produce a Prince Charming and the numerous snow Princess, won the customer.

Response to harsh competition, Versace has his secret weapon that can in the shortest possible time and with the fastest speed the formation of judgments, organizational design, and production and sales. Most companies fashion industry from design, pre-sale to the batch production to spend at least six months time, and Versace frequently used lightning action to adapt to changes in market demand. For example, there is a fabric made of PVC with high-priced 200 yuan a pair of jeans, in Versace, under the personal supervision, in the five-week period to complete the design, manufacture and transport the whole process of listing, setting a new garment in the history of record.

Versace logo design summit in Paris in 1989 launched “Afelier” series. This is not satisfied with Versace to dominate the Italian and resolutely decided to enter the French luxury fashion first step. This immediately triggered a wave of Italian fashion into Paris.

Brand is also the Versace of the most concern. Versace has long found that the brand of goods abnormal strength. Versace in the women’s success made him increasingly aware of, to find ways to ensure that its own brand, relying on the brand to gain profits, must also suitable for young consumers shopping psychology, to produce texture and not too particular about the cost and not large, but there is obviously working very quickly and the brand decorative products. In 1994, Versace has launched a Versace signs of bedding and household utensils. Versace Fall 1997, is also preparing to open a cosmetics product line, specialized production and Versace dress matched products.

The clothing empire in Italy, in the logistics management, the company occupies a leading position Versace. Versace has long been in New York, London and Paris, the city established companies and retail stores, the company’s products to meet directly with customers rather than through intermediaries, so that put the design, manufacture and retail organically together. United States, “Business Week,” the article that “Versace in the fashion market, fierce competition in almost every step of the agenda has gained a stronger advantage in the retail area.”

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Stay far away from the boss’s underlings when you are in search of a decision. The heads of Marketing, IT, Human Resources, or whoever else is part of the “decision-making chain” for the product or service that you are selling should never be the people that you go after for a commitment. If they are merely part of a chain, then they are, quite literally, chained – chained to budgets, chained to processes, and chained to protocols that prohibit them from making a decision without either consultation or permission. If pressed, their ego may force them to pretend to be in the role of decision-maker at your request for an audience, but ultimately the punk-out factor is high with these impostors.

These decision-fakers are more worried about holding on to their jobs than they are about implementing an exciting new product or service (your product or service), even at the expense of their firm’s benefit. They have more incentive to play it safe than to think outside the box. These fakers are deathly afraid of going with their gut instinct and doing what they feel may be right because, god forbid, they may get it wrong. Most department heads are anti-entrepreneurial and dispirited. They are bureaucrats who are more interested in company politics than in achievement. They are usually nothing more than placeholders: interchangeable and expendable.

The fact that most decision-fakers wander around the company’s halls like palace eunuchs is not their fault alone. The CEO or Board of Directors usually keep them on such a tight leash that they are neutered from the moment that they are hired. It is a rare company that gives free reign to their managers so that they are permitted, let alone encouraged, to think outside the box. Rarer still is the department head who will take action when he is given that type of freedom.

What you will inevitably find, again and again, is that the vast majority of decision-fakers are weak-willed and unable to muster the necessary gumption to say yes. No matter how enthusiastic, passionate, and exciting your presentation, no matter how good your opportunity sounds, like any proficient bureaucrat they will never step out on a limb; at least, not without permission, and certainly not without attempting to gain a consensus from other fakers within their department. (Remember, sheep are typically kept in herds.)

Dealing with this useless lot of ineffectual, middlemen, is a going nowhere fast, dead-end proposition. Obfuscation and offhand rejection is de rigueur when dickering with these neutered, pencil pushers. Rejection is one thing, but stupidity and utter futility is something else entirely. Perennial rejection is a hazard of our profession, made bearable only because, assuming you are speaking with a decision-maker, those who say no can always say yes. But, bash your head against the wall as much as you like, no amount of persistence can weather the storm when the pretenders who you are pitching to are found to be incapable of committing.

Now don’t get me wrong – if you search long and hard, you can always find a few department heads who are not only empowered to make decisions, but who are ballsy enough to stand alone and execute them. So, if all you do is pitch to decision-fakers, then yes, it is possible that, once in a blue moon, you will uncover a gutsy department head who is bold enough to take a chance on your opportunity; it is possible to get a deal here and there from these scant encounters. However, if that is the direction that you intend to dedicate your career to following, then that is all your sales career will ever amount to: a “once in a while” deal with a “here and there” income – not very inspiring.

So, why would anyone ever bother dealing with those who are impotent and emasculated? Most salespeople end up pitching to decision-fakers because, as pathetic as it sounds, they are easy to get on the phone. It is another infamous circle-jerk: the mediocre salesperson pretends he is working and the faker pretends to listen. Never underestimate the ability of the un-ambitious to find ways to waste their time. In their haste to display activity or to prove that they are working, I have witnessed salespeople, usually rookies, pitching to secretaries and even security guards – hell, these cogs in the wheel don’t even pretend to be decision-fakers!

The other reason (excuse) given by weak sales reps for pitching to the people who work for the boss rather than the boss himself is that these muppets, purportedly, have the boss’s ear. The irresolute salesman surmises that, since the Chief is allegedly “impossible” to get on the phone, a relevant department head or, worse, one of the Chief’s personal assistants or secretaries will at least be able to put the opportunity in front of him.

When one of the richest men in the world, Warren Buffet, and his firm Berkshire Hathaway wish to discuss the buyout of a company, whom is it that they discuss the terms with? Do they negotiate with the prospect company’s CEO, or with his secretary? Who meets at Camp David to discuss peace treaties among countries: Presidents and Prime ministers, or their personal assistants? Would your boss hire a secretary to do a closers job? The man would not even waste his time thinking about it. And why not? Because secretaries and personal assistants are very good at shuffling paper, and terrible at presenting a concept-driven pitch and closing a deal! If they were any good at pitching and closing, they would be sitting right next to you – they would be your competition! In addition, since they know better than anyone the strengths and weaknesses of most secretaries, they certainly would not be pitching to them!

Therefore, if your boss would not hire a secretary to perform at a sales executive’s level, then why would you? Is that not exactly what you are doing when you pitch to a decision-faker, or worse, some executive’s personal assistant? Recruiting them to pitch the opportunity on your behalf? Do you believe that some underling could actually pitch your opportunity with more fire, belief, and passion than you? Would they be willing to push, prod, perhaps even go so far as to risk their relationship with the boss in order to close the deal for you? They couldn’t and they wouldn’t. Every time you put your presentation in the hands of the boss’s minions, you assume that they are more capable of sealing the deal, that they are more motivated to make the sale than you are.

The decision-maker, the Chief, is the one you want. He holds the keys to your success in his hands and is ready, willing, and able to say yes. In fact, more often than not, the man wants to say yes – all it takes is the effort to communicate with him in the language he understands. In order to tune into the Chief’s frequency, you have to get him involved emotionally. You must present the big picture to a big picture thinker. You must bring vision to a visionary.

Excerpt from the book “Chase the Championship – Kicking Ass, Taking Names and Becoming a Dealmaker!”

Merchants are always looking for new methods to increase customer sales. It doesn’t matter if your business model is business to consumer or business to business; finding new customers and closing sales is the most important aspect of every business. Merchants spend a lot of time, resources and money on traditional advertising, search engine optimization (SEO), pay-per-click marketing, direct mail and face-to-face sales. No matter what method you use to generate new sale opportunities the goal is always the same – find new customers and generate sales.

Track Your Marketing Campaigns

In order to be effective merchants should always track their marketing campaigns

. I find CRM tools to be the most effective method for tracking all customer interactions. There are several commercial and open source CRM tools on the market so you have many to choose from. For more information on selecting the best open source CRM tool search for my article entitled “Open Source CRM for Small Business”. Even if you’re not using a CRM tool to track your advertising campaigns, merchants should have some way to track which marketing method is most effective. Once you determine which marketing methods are most effective you should focus your advertising budget on those campaigns that generate leads.

Leads Don’t Always Mean Sale

Now that you have determined the best methods for generating leads for your business you must now translate those leads into sales. The most successful companies are able to convert over 60% of their leads into sales. Companies with a high conversion rate are in a better position to navigate a recession or other challenges in the economy. So the question is how are some companies able to convert the majority of their new leads into orders while others cannot? Assuming you offer a quality product or service with superior customer service the main factor in closing more sales is providing your customers with multiple payment options.

8 Tips on Increasing Customer Orders

• Accept Credit Cards – customers must be able to pay for your products or services using their credit card or signature debit card. Customers want convenience and flexibility while paying for the products and services they want. Offering credit cards can increase sales by as much as 80% compared to merchants who don’t accept credit cards.

• Accept Electronic Checks – in today’s market consumer credit cards are at their maximum. Banks are also lowering consumer credit card credit lines. Offering customers the option of paying by check can easily increase sales. More customers are paying for products and services by check so they don’t have to worry about finance charges. If you sell to other businesses accepting check payments is a must.

• Accept Multiple Cards – your customers should always be able to pay with the credit card of their choice. Therefore, merchants should accept Visa, MasterCard, American Express and Discover. International merchants or merchants in the travel industry should also accept Diners Club, JCB and Maestro credit cards. If the customer can’t use the credit card they want they will simply shop with another merchant.

• PIN Debit – more consumers are paying for products and services using their PIN Debit card. PIN Debit transactions are often less expensive for the merchant than credit card sales. PIN Debit can increase sales and lower your costs.

• eCommerce – the Internet has changed the way consumers shop. There is more opportunity for the customer to compare prices and save time by shopping online. Your business website must be more than an online brochure. Your website should be a lead generator and a portal for processing customer orders.

• Mobile Payments – imagine you’re meeting with a potential client, attending a networking meeting or other social gathering and you have an opportunity to make a sale. If you’re mobile device is payment enabled you can use your iPhone, Blackberry or cell phone to process a sale. Mobile payment technology is becoming a standard feature in today’s marketplace. Payment enable your mobile device so you’re ready to close the deal anytime and anywhere.

• CRM (Customer Relationship Management) – in order to be more effective managing customer interactions you have implemented one of the top rated CRM applications to empower your sales force. Improving sales force automation is also a critical component to quickly obtaining ROI (return on investment). Adding a payment module and extending the functionality of your CRM tool will allow your sales team and back office staff to process credit card and electronic check payments directly within your CRM application. Now you can track all customer information including payment history in a single location.

• Recurring Payments – automatically bill your customers on a periodic basis. Recurring billing options provide your clients with the opportunity to pay for your products or services over time. Recurring payments can lead to more sales since consumers can make smaller payments without accruing interest.

Merchants that implement the above recommendations will be in position to convert more leads into sales. The next 12 months will be very competitive so merchants must be ready to accept orders using the payment method chosen by the customer. Offering multiple payment solutions will help merchants turn every customer interaction into an opportunity to make a sale.